Use JPG, PNG or WebP, with a lightweight file where possible (aim for 150 KB or less). Keep text readable on mobile, include one clear call to action and supply the destination URL.
You must have permission to use the images, logos and claims in your advertisement. Landing pages must work on mobile and accurately match the offer. Advertisements are labelled and commercial links are identified as sponsored.
Advertising does not buy an editorial recommendation or change an attraction’s visitor information. Campaigns are reviewed for relevance and suitability before acceptance.